Social media update: 11/03/2012

11 Mar

Afternoon All,

It’s all been happening this week in social media. Read on to find out more about the new Heinz tomato ketchup campaign, how Google+ lets you morph into a cat and how you can buy your mate a beer via Twitter.

Happy reading 🙂

IN THE NEWS THIS WEEK…

General news American Express offers discounts for tweets – find out how, now!

Domino’s offer cheaper pizza when you tweet – sound good?

What can we learn from Cadbury’s on Google+?

Twitter to offer “e-commerce contests and sweepstakes”

Fanta fans have to find the missing characters on Facebook Timeline – what a great idea?!

Buy your mate a beer by Tweeting!

Tweetaconda – what is it? Find out here…

Pinterest + Instagram = Pingram

Lady Gaga hit 20 million Twitter followers this week!

Now you can morph into a cat on Google+ hangouts – find out how

What you CAN’T put on a Facebook cover image

Have you seen Coca-Cola’s Facebook riddles?

Google+ reaches 100 million active users!

Facebook introduces Interest Lists – take a look here.

New ‘Twitter Gate’ could ease alcohol brands’ age verification woes

Heinz launch a new limited edition tomato ketchup – will you buy one?

One to watch…  Twitter Scrabble – want to play?
This week’s awesome case study How are brands using promotions to market on Pinterest?
This week’s must bookmark site An excellent blog – find out why here
Quote of the week Watch and jewelry brands are some of the most responsive of all prestige verticals. … [And] they also achieve high interaction rates on Facebook, garnering engagement three times that of their fashion and beauty counterparts.”

–Scott Galloway, marketing professor and founder of L2, as quoted by the Financial Times

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