Hi all,
Here is this weeks social media update. This week: Facebook and Google+ have made some interesting updates to their platforms; find out how to use Pinterest to increase sales and, how many characters should you use to tweet?
Happy reading 
IN THE NEWS THIS WEEK…
| General news | Are you excited about the new Google Wallet card?
70-110 characters are more likely to be retweeted
62% of people use social networks on a second screen while watching TV!
How can you access Facebook and Twitter without the Internet?
49% of customers said they prefer to use email, compared to 43% on phone. Find out more here.
21% of Pinterest users purchased something they saw on a pinboard!
How to conduct a social media audit
41% buy several sizes of the same piece of clothing. Find out more interesting retail facts here!
Facebook tests new streamlined Timeline layout - what do you think?
Check out this Facebook Psychology infographic!
What’s new with Google+?
The usual question – how can you improve engagement on Facebook?
New features to enhance your LinkedIn results
71% of companies use social media as a channel to address customer service issues. Find out more here!
Enhance your Facebook profile – click here now!
Why aren’t retailers maximising marketing on Facebook?
How to get the most out of Google+.
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| This week’s awesome case study |
Heinz – which bean are you?
Top retailers on Facebook and top retailers on Pinterest
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| This week’s must bookmark site | EverySignal is like Google alerts for social media |
| Quote of the week |
The cool thing about being in a niche is that you can own the niche pretty easily if it’s fairly small.” Andrew Warner, a podcaster, as quoted by SocialMediaExaminer.com
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