Social media update: 3/11/2012

3 Nov

Hi all,

Here is this weeks social media update. This week: Facebook and Google+ have made some interesting updates to their platforms; find out how to use Pinterest to increase sales and, how many characters should you use to tweet?

Happy reading :)

IN THE NEWS THIS WEEK…

General news Are you excited about the new Google Wallet card?

 

70-110 characters are more likely to be retweeted

 

62% of people use social networks on a second screen while watching TV!

 

How can you access Facebook and Twitter without the Internet?

 

49% of customers said they prefer to use email, compared to 43% on phone. Find out more here.

 

21% of Pinterest users purchased something they saw on a pinboard!

 

How to conduct a social media audit

 

41% buy several sizes of the same piece of clothing. Find out more interesting retail facts here!

 

Facebook tests new streamlined Timeline layout – what do you think?

 

Check out this Facebook Psychology infographic!

 

What’s new with Google+?

 

The usual question – how can you improve engagement on Facebook?

 

New features to enhance your LinkedIn results

 

71% of companies use social media as a channel to address customer service issues. Find out more here!

 

Enhance your Facebook profile – click here now!

 

Why aren’t retailers maximising marketing on Facebook?

 

How to get the most out of Google+.

 

This week’s awesome case study  

Heinz – which bean are you?

 

Top retailers on Facebook and top retailers on Pinterest

 

This week’s must bookmark site EverySignal is like Google alerts for social media
Quote of the week  

The cool thing about being in a niche is that you can own the niche pretty easily if it’s fairly small.”

Andrew Warner, a podcaster, as quoted by SocialMediaExaminer.com

 

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